#Apple juice brands world series#

The filtration process does remove some of the fruit’s natural vitamins, fiber and antioxidants.

The result is an intensified syrup that is easier to transport. So, what makes a juice “from concentrate”?Ĭoncentrated juice is also squished and pasteurised fruit, but then it is passed through a filter to remove its water content at the source. Not from concentrate juice is then packaged and transported with all its original water content, natural sugars and nutrients. Pasteurisation heats the juice quickly to kill any germs. Not from concentrate is fruit that's been squished and then pasteurised to remove any pathogens from the juice and make it safe to drink.

So what is the difference between not from concentrate and from concentrate? And is one better than the other? What is not from concentrate juice? So it’s even more important that we bust some of that confusing juice industry jargon, and make the cloudy world of juice a little clearer. While the majority of our classic juices are not from concentrate, we do use both methods to ensure we have the very best taste.

#Apple juice brands world series#

To help combat this, we’re launching a series of blogs that aim to demystify the world of juice, and take the buzzwords back to basics.Īt Eager, we believe in being honest about juice. If you’ve ever found yourself puzzled by the labels on your favourite fruit juice, you’re not alone.